
Millennials: Engaging The Next Generation of News Consumers
What do Millennials expect from News? How can media companies think about new ways of creating and delivering content?
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New York City
Lou Ferrara is an AP vice president for sports, entertainment and business news, plus oversees digital content production and AP’s social media efforts. Lou is innovative and instrumental in AP’s digital shift — for newsgathering in the field and the delivery of content on multiple platforms. Most recently, he’s been leading the introduction of automation technologies to produce AP stories, including 3,000 earnings reports each quarter for AP’s business news report.
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