Liz is Threespot’s one and only digital analyst. Threespot is a full service web agency committed to projects surrounding making a positive impact in the world around us. In her role Liz helps clients use digital measurement and planning to channel their efforts to best serve the needs of their audiences and achieve their organizational goals. Her mission is to bring data to the table at every stage of web design projects to ensure design recommendations are grounded in real-world proof.
Prior to joining Threespot, Liz’s work focused on strategizing and managing direct response digital advertising campaigns across several networks, including Google, Bing, Yahoo, and Facebook. She has worked on a variety of campaign types and across multiple industries, including clients such as Camping World, Sam Ash, Batteries Plus Bulbs, and Habitat for Humanity. Her experience in direct-response marketing amplifies her drive to bring meaningful digital measures to all of Threespot’s clients and their online strategies.
Liz graduated with honors from Alverno College – Milwaukee, WI with a degree in communication management and technology. She a holds a Google Analytics Individual Qualification (IQ) certification and is Google AdWords and BingAds accredited.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Introduction to Google AdWords
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.