Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Lisa Ivas
Marketing Automation Manager, Berklee College of Music
Boston
Lisa Ivas is a creative marketing and digital strategist with a proven track record of successfully developing compelling B2B and B2C digital content. She has over five years of digital marketing experience in a variety of industries, including hospitality, banking, professional sports, and higher education. After starting her career navigating wonky CMS systems and being the only person in the room who uses Twitter, Lisa has gone on to manage digital marketing efforts for Worcester Polytechnic Institute, the Boston Bruins, and TD Garden. Today, Lisa is the Marketing Automation Manager on the Enrollment Marketing team at Berklee College of Music where she manages email processes and best practices from content, messaging, and audience segmentation for maximum revenue and profitability. Lisa holds a BA in Communications from the University of Rhode Island and is Marketo Certified. When she is not sending email, Lisa can be found listening to true-crime podcasts and watching marathons of Chopped.
Coming up near you
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AI Workplace Fundamentals
This course is designed to prepare learners to use the most powerful Generative AI tools and apply the strategic frameworks needed to leverage them effectively and responsibly.
Data
Data Analytics and Visualization
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