Lisa Ivas is a creative marketing and digital strategist with a proven track record of successfully developing compelling B2B and B2C digital content. She has over five years of digital marketing experience in a variety of industries, including hospitality, banking, professional sports, and higher education. After starting her career navigating wonky CMS systems and being the only person in the room who uses Twitter, Lisa has gone on to manage digital marketing efforts for Worcester Polytechnic Institute, the Boston Bruins, and TD Garden. Today, Lisa is the Marketing Automation Manager on the Enrollment Marketing team at Berklee College of Music where she manages email processes and best practices from content, messaging, and audience segmentation for maximum revenue and profitability. Lisa holds a BA in Communications from the University of Rhode Island and is Marketo Certified. When she is not sending email, Lisa can be found listening to true-crime podcasts and watching marathons of Chopped.
Digital Marketing Trends of 2018
Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2018.