Lilian believes that the world can be changed, one act at a time.
It has become her passion to move people through the power of communication.
Having served in both the private and public sectors over the past two decades in the communications industry, Lilian chartered success across many different disciplines: from Marketing and Promotions, to Advertising and Public Relations.
She have spearheaded major account wins and account leadership on local & international blue-chips including Samsung, Sony, Hang Seng Bank, CSL, 7-eleven, Abbott, Wyeth, Prudential, Fidelity, and Heineken, Wellcome, VF Corporation, when she ran Hong Kong's leading creative agency Leo Burnett and media agency IPG Mediabrands Hong Kong respectively as its Managing Director over the past 8 years.
In 2016, she have charted a whole new change in her career and joined 9GAG as Chief Operating Officer, spearheading its business operation and development.
The Power of Peer Pressure: How to Build a Successful Influencer Marketing Program
An in-depth look at the history, evolution and current state of influencer marketing that will help you build marketing strategies, vet potential influencers, or even become one.