Leyda Hernandez is the Director of Marketing at iSpot.tv, a platform that empowers brands with real-time measurement and critical insights to analyze ad performance, optimize media efforts, and track the competition. Leyda is also an adjunct professor at New York University's School of Professional Studies (NYUSPS) where she teaches campaign measurement and marketing analytics courses at the graduate level.
Leyda previously taught at the Fashion Institute of Technology (FIT) and held two prior Director of Marketing roles at a legal tech startup and a food e-commerce in New York City. She speaks and writes on the topics of business and marketing growth strategies, operational scalability, and the social and digital evolution of technology and people. Leyda holds two Bachelor's degrees in Studio Art and Public Relations from Florida State University and a Master’s degree in Integrated Marketing Communications from West Virginia University.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
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