Lesley Butler

Chief Marketing Officer, Tovala

Chicago

Lesley Butler is Chief Marketing Officer of food tech startup Tovala, a fresh meal delivery service and smart oven that is reinventing cooking at home. Since joining Tovala in 2018, Lesley has helped drive 5x growth and deliver over 1MM meals to customers. At Tovala Lesley oversees all marketing efforts across the customer journey including new user acquisition, customer experience, brand and design.

Prior to joining Tovala, Lesley was founder of The Growth Project, a strategic marketing advisory business helping early stage food & beverage startups chart a consumer-led path to growth. Previously, Lesley spent nearly 15 years in the CPG Food & Beverage industry where she held a number of senior roles in marketing, innovation, and strategy at Pepsico, Bain & Company, and Kraft Foods. During her time at Pepsico she launched over 30 new products generating over $200MM in annual revenue. Originally from Canada, Lesley holds an MBA from Harvard Business School and lives in Chicago with her husband and 2 young boys.