![[IN-PERSON] Customer Journey Mapping](https://ga-core.s3.amazonaws.com/production/uploads/program/default_image/5952/Marketing_Customer_Audience_Cards_Hand.jpg)
[IN-PERSON] Customer Journey Mapping
To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.
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Leonard is Experience Design Lead, APAC for SoftServe, working with their clients to initiate new projects and discover opportunities for service design and product design. Prior to SoftServe, Leonard worked at Fuzz Productions and App Partner in Brooklyn, NY. His designs have helped hungry people order hamburgers, sneakerheads customize shoes, nurses access medication for their patients, and high schoolers pick out prom dresses. He’s also the founder of Brooklyn Product Design and co-founder of Creative Coding NYC.
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