Lelia Rickling is the Manager of Consumer Marketing at Cars.com. Lelia drives the display advertising strategy and investment for consumer facing marketing initiatives. With a strong emphasis on data and learnings, Cars.com digital campaigns are performance based and keep a consumer-first mentality. Her professional background includes brand and agency experience. Previous to Cars.com, she worked at DigitasLBi primarily on a major telecom account. Born and raised in San Diego, she originally moved to the windy city for college where she studied Advertising and Sociology at Loyola University Chicago. Outside of work, Lelia typically has a DIY project in the works and enjoys traveling – especially during Chicago’s many winter months.
Join us for a panel discussion on Adtech with GA and CIMA dedicated to exploring the ways in which the advertising industry is impacted by emerging technologies and data.