Lawrence Schwartz

CMO, SVP Marketing, Aspen Technology

Boston

With a career that spans from BASIC to blockchain, Lawrence Schwartz has focused on growing companies and building world-class marketing organizations. Lawrence's holistic approach to marketing, all the way from brand storytelling down to marketing analytics, has enabled B2B tech companies of all sizes to surpass their marketing goals and drive through inflection points. Lawrence has been a featured speaker at many leading conferences and has been quoted in numerous publications.

He currently serves as CMO of Aspen Technology (NASDAQ AZPN), an MIT spin-out that leverages IoT and Machine Learning to deliver digital transformation, enabling industries to run their assets faster, longer, safer and greener. Previously he served as Chief Marketing Officer for SoftwareONE, a $7B software and cloud portfolio management provider with business in over 80 countries. His career spans from nascent startups to F500 companies, including Attunity (NASDAQ ATTU), Tokutek (acquired by Percona), E Ink (acquired by PVI), and EMC (acquired by Dell). He holds a BS and an MS from MIT, and an MBA from Harvard.