Laurie Petersen is a veteran journalist, editor and content strategist. She has consulted with several Fortune 500 companies on digital marketing strategy. In addition to telling stories, she has launched products for such media companies as ADWEEK, iVillage, MediaPost and The New York Times.
Introduction to Content Strategy: Plan, Create, Deliver and Govern
The ability to find the exact right words to tell your company's story isn't easy and it's even harder to do so consistently. Learn to sell a content strategy within your company.