Lauren Picciano

Director of Public Relations, Hearst

New York City

Lauren Picciano is the Director of Public Relations for Marie Claire, HGTV and Food Network Magazines. She started at Hearst in June and oversees all aspects of PR for each magazine and handles press for each Editor-in-chief. Prior to Hearst, she held the position of Manager of Public Relations, Special Events and Social Media at Bergdorf Goodman.

She was with BG for 4 and a half years where she oversaw all public relations efforts and special events across multiple categories and oversaw all social media for the brand.

Lauren Picciano began her career in fashion public relations in 2008 at adidas handling public relations for adidas by Stella McCartney and 10 performance categories.

Ms. Picciano received a B.A. in Psychology from Denison University where she was a VP recruitment of her sorority, Delta Gamma.

Lauren is always trying the newest fitness craze in NYC and in her spare times likes to travel. This year she has already been to Vienna, Budapest and Stockholm.