Lauren is a seasoned marketing professional, currently consulting on digital marketing strategy for Nitro Circus. Although a New York native, she officially began her marketing career in Los Angeles, with a small e-commerce start-up. From there she spent 7 years at Demand Media, where she grew their freelance community to over 100,000 users, partied during a successful IPO, and learned the importance of branding, the user experience, and customer retention. Lauren made one more stop running marketing at a B2B ad tech start up before venturing to Seattle. Lauren holds a Bachelor’s degree in Communications and an MBA in Marketing from Arizona State University.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.