Laura McWhinnie

Founder, THIS ISLAND LIFE

Sydney

Summer is so much more than just bikinis, boardies and the beach. It’s a state of mind, a way of life. It’s that feeling you get when you wake up to the sound of the ocean on a perfect summer’s day. It’s the warm sun on your face, the wet sand between your toes and that good mood you just can’t shake.

Based out of Bondi Beach in Australia – the biggest island in the world – THIS ISLAND LIFE follows the summer to every exotic corner on earth in search of the best warm-weather inspiring fashion, travel, surf, beauty and design.

Founded by advertising creative Laura McWhinnie, THIS ISLAND LIFE has built an authentic brand identity and loyal following through original and unique content. Laura is not only regarded as an authority on all things summer, she is also a respected advertising creative with almost 10 years agency experience.

With a diverse offering that includes copywriting, art direction, content creation, photography and filmmaking, which is maximised through bespoke social media strategies, Laura and her team are able to produce campaigns and content tailored to the individual needs of their clients.