Lara is an Account Director at Mutant Communications, a fast-growing public relations and content marketing agency in Singapore. The agency specialises in three sectors – lifestyle and luxury, startups and tech, and HR and recruitment.
Lara has been working with SMEs across arts, fashion, luxury, tech, music and B2B for over a decade and currently manages both the tech and lifestyle teams at Mutant. She ensures that clients are profiled in the media, able to build themselves up as thought leaders and writes engaging content for them. Having worked extensively with small businesses in the past, she also focuses on companies who are expanding and looking for visibility.
In addition, Lara specialises in Media Training to help companies and individuals feel comfortable in front of the camera and delivering their key messages to a wider audience.
Lara started her career as a TV producer and presenter and subsequently joined the world of public relations where she works on creative campaigns for a range of clients who are looking to tell their story in unique ways.
When out of the office, you can find her with her dog Leo, making mosaics or cooking something interesting and experimental.
Public Relations 101
Learn the fundamentals of public relations and how to apply them to your business.
Startup PR Uncovered
This class will cover the do's and don't's of startup PR, what to look for when hiring a PR firm, best practices for launch, and what to do when you can't afford a PR firm.