Lani Rosales is the Chief Operating Officer and News Director at TheAmericanGenius.com and TheRealDaily.com. She Co-Founded the Big Ass Social Happy Hour (BASHH) along with the Austin Digital Jobs group and mixers. She's an irreverent presence on social networks and has a unique brand of snark that is usually uncensored.
Earning Free Press for Your Brand
How to identify, reach out to, and follow up with reporters to actually get their attention and earn free press.