Lachlan started in the digital space with Sapient in the late 90s. He started as an intern on the front desk and soon thereafter joined the project management group, working with clients such as Kodak and Nokia on front/backend integration and eCommerce website development.
Following the dot com bubble collapse he started and ran a small digital marketing agency for 4 years. This led to a career with 360i, where he was an Account Lead/Director for over 8 years with clients such as H&R Block and Enterprise Holdings (Enterprise, Alamo and National rental cars). Leading large-scale digital marketing efforts, he discovered the power of analytics and earned a reputation as one of the Account Directors who really "got it" He realized that there was a growing communication divide between highly trained analysts and business leadership. Increasingly his role became focused on providing account & strategy services for marketing data and technology projects, to drive requirements and help drive (& communicate) measurable results.
Lachlan left 360i in the Spring of 2015, and has helped launch the Performance Management team for Kaplan University, delivering marketing/media analytics, reporting automation and a soup to nuts implementation of Visual IQ for Multi-Touch Attribution. He’s in the process of launching a new brand in the Marketing Analytics Consulting space: Stradyx, Inc. The company will be built around pillars of data democratization, including reporting/analytics automation, and helping companies invest in and implement marketing technology with full visibility/transparency and ownership of their most valuable
asset: their customer's data.
Talk Data to Me
This monthly speaker series brings together industry experts to discuss how data is changing the way businesses run and people live.