Mapping Content to Audiences: Editorial Strategy for Compelling Digital Experiences
Mapping Content to Audiences: Editorial Strategy for Compelling Digital Experiences
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Kristina Bjoran is a content strategist and UX designer for Forum One, where she focuses her strategy efforts on nonprofit organizations across the world. Her day-to-day entails digging deep into spreadsheets, finding structure where there is little (or none), and providing strategic content guidance to her clients. In her spare time, Kristina contributes to and co-edits the online user experience magazine, UX Booth. She also keeps herself busy with Reddit, video games, and illustration. Follow her on twitter at @bjoran_identity.
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