Komal Thadani

APJ Campaign Lead - IT Workflow, ServiceNow Asia Pacific & Japan

Singapore

As a marketing & sales leader with multi-cultural experience, I have had a successful stint with leading technology firms such as Accenture, IBM and Oracle, marketing Cloud and SaaS solutions, across the Asia Pacific and Japan region, where our goal was to build marketing as a revenue generating engine.

With a keen interest in start ups and firms on a rapid growth trajectory, I took on the mantle to lead and transform the way we go to market for IT workflow portfolio at ServiceNow for the APJ region. I cover our entire IT product portfolio from ITSM to Risk, Security and low code Apps (App Engine), developing a GTM strategy to market to different personas. In addition to technology firms, I have also launched consumer brands through PR and Advertising strategy.

I am on the advisory board of the CMO Council, a peer to peer marketing network in Asia Pacific. And in my spare time, I continue to mentor start ups and support early career aspirants to shape and achieve their goals.

As an amateur photography enthusiast, I enjoy capturing vivid moments which can tell stories.