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Kirsten Ludwig

President & Founder, IN GOOD CO

Los Angeles

President and Founder of IN GOOD CO, a culture-conscious brand consultancy that aligns people and organizations around a purpose, creates connections and inspires action. A global collective of creatives, strategists, designers, thinkers and makers. They work with startups, Fortune 500s and nonprofits to create and align internal and external cultures and build visionary brands.

A creative and lifestyle marketer with 20 years of experience, Kirsten has transformed agencies, created brands, pioneered experiences, led teams and much more. Uniqlo, Anthropologie, Ralph Lauren, Google, Nike and Starbucks are just a few Kirsten has inspired. When not traveling between coasts she can be found checking out the latest culinary spots or styling a witty photoshoot of her children, Hudson and Sailor.

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