Kieran Franklin is the Principal Solutions Consultant APAC at Oracle, where he drives adoption of the Oracle Marketing Cloud (OMC), a unified marketing platform which provides both a singular view of a brand’s clientele across all digital channels & empowers modern marketers to deliver an exceptional customer experience based upon superior data insights.
Prior to this appointment, Kieran was Programmatic Trading Manager APAC, for CBS Interactive. There he was responsible for managing commercial strategy & monetization of display, mobile and video inventory across the APAC markets, with a focus on programmatic advertising & data based audience solutions.
Kieran holds a degree in Marketing & Management and an M.A. specializing in International Relations - China.
Creating a Great Customer Experience with Data
Customer experience is fast becoming the key battleground for business. In this workshop you will gain an understanding of how to leverage data for customer experience strategy.