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    Kevin Peng LU

    Online Marketing Lead, ShopBack

    Singapore

    Kevin Peng LU is the Online Marketing Lead, heading regional paid performance marketing in ShopBack. In past 5 years, he focused on user acquisition strategy and is obsessed with transforming marketing insights and technology into business success. In his previous role, he is the Senior Manager in ZALORA where he worked across different roles and spearheading growth projects with specializations in Social Media Marketing and Mobile Marketing.

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