Data
Push Past Bias & Selective Data
Join us to highlight the relationships between business drivers and performance & give advice on how to avoid biased decisioning to plan for future success & maximized potential.
3 Times
Kevin O’Farrell
Associate Vice President, Analytic Partners
London
Kevin brings 14+ years of analytics experience to the table, helping major brands grow across the globe. Coming from an academic background of Economics and Sociology, he’s going beyond the sales impact of marketing, looking at a bigger picture and taking traffic or brand metric impact into consideration. A specialty field is his work with electronic brands on measuring and perfecting launch-and-sustain strategies. Next to his daily work, Kevin sits on the I-COM incrementality council and is actively involved in global discussions on methods for measuring incremental impact of marketing. When not talking analytics, he can be found hiking or cycling in the mountains.
Upcoming Courses
Previously (3)
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