
A Day in the Life of a Product Manager
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Denver
Most recently, Keren was the Vice President of Product at Rachio, the maker of the leading smart sprinkler controller. Rachio is changing the way people think about water and, to date, has helped users save more than 453 million gallons of water. A transformational technology and business leader with more than 18 years of experience, Keren was responsible for all things product at Rachio including both hardware and software.
Previously, Keren served as the Vice President of Client Engagement at EffectiveUI, a leading user experience agency. She was responsible for collaborating with clients on product strategy and execution, applying design thinking and developing creative digital solutions.
With a reputation for leading high-performing teams, Keren’s focuses on reducing complex ideas to simple concepts in order to unify and guide people. She leverages human-centered design to uncover key consumer insights in order to drive innovation and disrupt industry.
Prior to EffectiveUI, Keren was the Director of Business Transformation at Red Robin and spent 5 years in New York City working for an advertising agency, DraftFCB. She has worked with diverse companies in industries spanning advertising, oil & gas, telecommunications and casual dining. Keren holds a BS in Information Systems and Marketing from the University of Colorado Boulder. She currently lives in Denver with her husband and three daughters, all under the age of 6 (whew….help me!)
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