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Branding 101: Develop Your Brand Strategy & Voice
An introductory workshop that will help you navigate building both a differentiated brand and product.
11 Times
San Francisco
Kelli Peterson is a San Francisco-based brand strategist who has worked with Fortune 100 brands, regional startups, international NGO’s and local non-profits. Kelli has held senior roles with brand and design agencies including Sterling Brands, and Cheskin Added-Value. She has developed global brand and product strategies for companies including Microsoft, Xbox, T-Mobile, Yahoo, Red Bull, Nike, the NBA, and Nestle. She has also developed communication and fundraising strategies for the United Nations, UNICEF, Virgin Unite, The Global Fund and many others. Her work with social entrepreneurs includes the Bay Area’s ImpactHUB, the Branson School of Entrepreneurship and UNICEF’s Innovation Lab. She founded and runs The Change Project, a brand-based one-stop workshop shop.
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
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