Kelli Peterson is a San Francisco-based brand strategist who has worked with Fortune 100 brands, regional startups, international NGO’s and local non-profit brands. Kelli has held senior roles with brand and design agencies including Sterling Brands, Cheskin Added-Value, The Wilkinson Group, Marketsource and Highway 1. She has developed global brand and product strategies for companies including Microsoft, Xbox, T-Mobile, Yahoo, Red Bull, Nike, the NBA, Nestle and many more. She has also spent significant time crafting communication and resource mobilization strategies for the United Nations, UNICEF, Virgin Unite, The Global Fund, the GIIN and other development organizations. Additionally, she has spent time with the Bay Area’s ImpactHUB, the Branson School of Entrepreneurship and UNICEF’s Innovation Lab in Kosovo.
She now works independently to allow time for including her true passion – bringing best practice brand principals to entrepreneurs realizing big ideas.
Branding 101: Develop Your Brand Strategy & Voice
An introductory workshop that will help you navigate building both a differentiated brand and product.
Branding 101 for Social Entrepreneurs
An understanding of brand, a brand toolbox, and a brand’s role in marketing and product execution for social entrepreneurs.