Katie Smith

Katie Smith is Senior Fashion & Retail Market Analyst at EDITD. She's spent four years at EDITD, working with the software used by brands and retailers around the globe to direct buying, inform merchandising and drive promotions. Katie's background in womenswear means she has first hand experience of the challenges apparel businesses face in today's competitive market place. An advocate for analytics, she's recently conducted reports on denim retail, activewear and the changing Australian retail scene. She currently splits her time between Melbourne, and London, where EDITD is head-quartered.