Katie Patrick

Founder, Hello World Labs

San Francisco

Katie Patrick is an Australian-American environmental engineer and software designer. Her company, Hello World Labs applies data-driven, gamification and behavior-change techniques to solve the world’s biggest environmental problems. She is the author of the book How to Save the World - How to Make Changing the World the Greatest Game on Earth and hosts a podcast by the same name. She is the designer of the zero-waste behavior-change game and the host of the Youtube series called Detrashed, and the author of the book Detrash Your Life in 90 Days - The Art of Zero Waste Living. Katie founded Zerowastify.com - an app designed to better measure and report municipal solid waste, and UrbanCanopy.io - a map-based application that uses spectral imaging of urban heat islands and green cover to enourage urban greening initiatives.

Katie has been a media spokesperson on environmental issues and has been featured regularly on TV, radio and in print publications such as Vogue Australia. She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines.

She has served on the board of Australia’s national eco label, Good Environmental Choice Australia, and won the 2008 Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers Lincoln Scott in Sydney on some of the world’s first platinum-LEED-certified commercial buildings. Katie lives in San Francisco with her young daughter Anastasia.