Katheryn Lui

Strategic Planning Director, Isobar

Hong Kong

Strives to transform insights into captivating ideas that make a difference to both business and consumers.

Having lived and breathed Marketing & Advertising for more than 15 years in Australia, Hong Kong and China. Katheryn has worked across a wide spectrum of verticals – from luxury, skincare, automotive, to hospitality, telecom, FMCG and NGOs.

She’s a strategic thinker brimming with creative juice, always on the lookout for something new and different. Her multicultural background and experiences across the APAC region allow her to deliver a diverse amount of outstanding work.

Katheryn leads the Strategy and Social teams, delivering on-point strategy for clients, driving engagement through social media campaigns and managing the social communities of our ever-growing portfolio of social media clients.

Client Experiences

Estee Lauder, Marriott, Hong Kong Disneyland, Van Cleef & Arpels, Vacheron Constantin, Audi, La Mer, Huawei, Darlie, Uniqlo, FWD and more…