Kartikha Rajoo

Digital Marketing Manager, Grab

Singapore

Kartikha is an experienced digital marketer with a specialization in programmatic media buying. Starting off her career in the banking industry, she transitioned to digital marketing to marry her passion for marketing and creativity with her analytical skills. She embarked on her journey in the digital marketing world as a programmatic trader working at one of the first few independent trading desks in the region and believes this built a strong foundation for her growth in the industry. Currently she oversees digital advertising strategy across all products within Grab Singapore and drives innovation and improvements projects to better connect Grab to its consumers. Previously, she worked as the programmatic lead at Omnicom Media Group, helping clients grow their programmatic maturity and has worked with some of the top brands in the region including Singapore Airlines, MSIG and Resorts World. She is currently rekindling her love for art and design through painting with acrylics.