So You Want to Work in Marketing?
So You Want to Work in Marketing? Ideas & Tips on Starting a Marketing Career
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London
Following degrees in Science and Financials Mathematics, Kartik spent 3.5 years at Google helping SMEs through to Enterprises use AdWords better. Kartik then went to Cambridge Judge Business School to do an MBA where he discovered his love of all things startup.
Subsequently Kartik consulted and executed on the growth marketing campaigns of a number of startups around London and beyond, most significantly, award-winning Fintech, Cyber Security upstarts, Onfido. Here he moved from being Head of Online Marketing to Head of Demand Generation managing the inbound lead pipeline while also guiding a team of SDRs in outbound sales.
Kartik then moved to being the Growth Director for rapidly growing Australian startup Honcho where he managed a cross-functional (2 performance marketers, 2 email and content marketers, a data scientist and a business analyst) cross-geographies (UK, Philippines and Australia).
For the past year he has consulted with over 10 startups that have been part of the Founders Factory accelerator and incubator programs, thereby trying to guide startups and scale ups of various shapes sizes and business models in their quest to find product market fit, grow or gain market share.
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