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    Karthik Venkatkrishnan Photo

    Karthik Venkatkrishnan

    Regional Lead , Marketing & Consumer Intelligence | APAC, GfK Asia

    Singapore

    Accomplished hands-on business executive with over 20+ years of proven track record in insights, analytics and consulting areas. Demonstrated strength in roles ranging from commercial leadership to specialized focus on digital & technology enabled measurement. Worked across GfK , Kantar and other leading consulting organisation and across markets.

    Experienced in putting together high-performing leadership teams, solving complex business issues & launching new businesses. Also have done product development, software and technology transformations, from start to end.

    Involved in conceptualizing many product initiatives on new ways of doing market measurement including data integration with media & retail data, Marketing Mix Models, touchpoint optimization, mobile ad effectiveness and digital audience measurement. Also recognized as an industry expert in digital and technology space, through transformation projects and thought leadership

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