Karen Lawson is a senior executive and leader in the digital industry. She has held executive positions within both global companies, as well as joint ventures. With experience leading teams through change; motivating, developing cross functional teams to peak performance, Karen is extremely passionate about delivering great results and helping others achieve their true potential.
Karen is a prolific networker, an experienced media commentator and guest speaker, with appearances on TV, radio in print and digital, as well as industry forums.
In early 2013, Karen was appointed CEO of CareerOne, a joint venture between News Limited and Monster Worldwide. This followed her role as General Manager – Business Development at Yahoo7! where she held full commercial and operational responsibility for data, advertising, publishing, technology, search, mobile and strategic partnerships, including the Microsoft Bing alliance.
Whilst CareerOne was Australia’s number two job board, the employment market was increasingly challenged with new models emerging. With a remit to forge a new digital strategy CareerOne launched as a new business early in 2014 creating headlines all over the world.
Its ‘Beyond the Job Board’ strategy, restructured the business from a traditional job board, into a leading targeting and digital business offering media, employer branding, SaaS and sourcing solutions. Within a few months its world leading off-network targeting solution - Digital HeadHunter overtook the revenues from traditional job board listings. BRW Magazine quoted this turnaround as follows: “CareerOne is no longer second to SEEK in the recruitment advertising market – not because it’s caught up, but because it has redefined the market it is in”
CareerOne has since gone on to be awarded a spot in the coveted BRW ‘Top 50 most innovative companies’ list for 2014 and Karen has been awarded UN ambassador for Womens Entrepreneurship Day, Nominee for Telstra Woman of the year and Australian Growth Company Awards 2015. In 2015 CareerOne was sold to Acquire Learning. Having forged a new digital direction, taken the company into new markets and created significant shareholder value Karen stepped down as CEO.
Since then Karen has continued her passion for driving digital change with her consulting business and board work. Clients have included Laureate International, the global leaders in higher education reaching over a million people across 40 countries through to assisting startups and executives with their digital strategies.
Karen is a huge ‘foodie’ and has been a food and luxury travel journalist for over eight years, writing for a diverse range of on and offline publishers. She doesn’t have holidays, but has research and writing trips! To balance this out she is an avid runner having completed both New York and London Marathons, though these days she is more likely to be seen jogging around Blackwattle Bay at a much more sedate pace!
Q&A + Mentoring Session With Karen Lawson - CEO, CareerOne
Did you join us at the New Year, New Career event? Or interested in a career in Digital? Join us for a follow up Q+A and Mentoring session with Karen Lawson - CEO CareerOne.
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