Marketing
How to Create a Winning Go-To-Market Strategy
Product Marketing Masters is excited to bring a case study sharing session on how marketers or product managers can create a winning go-to-market strategy!
Kai Ichikawa
VP, Product Marketing, UserTesting
San Francisco
Kai Ichikawa is a product marketing leader with a passion for building high functioning product marketing teams and growing future leaders. Combining his enterprise and consumer experience with his background in product management, Kai brings a blend of creative strategy development, focused go to market execution, and tangible business impact to the teams and organizations he leads. Whether at industry leading brands or mid-stage startups – delivering impactful outcomes, building a world class product marketing discipline, and establishing high performing teams are all part of Kai’s formula as a product marketing leader. Currently head of product marketing for UserTesting – he has also worked at or with Microsoft, Starbucks, Sysomos, The Gap, Honda Motors and Giorgio Armani.
Upcoming Courses
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