Justin Thomas has been a practitioner of data-driven marketing since 2008. After earning an MBA in Marketing Management and consulting for brands including Toyota, Honda, Farmers Insurance, Arco, and Castrol, Justin joined Los Angeles digital agency TVGla to launch and grow their Marketing Science and Data Analytics team. There he helped create analytical business cultures for brands like Sony Pictures Entertainment, Universal Pictures, Fox Home Entertainment, Starz, Paramount, The History Channel, Cinemax, USA Network, Mattel, Grupo Campari, Hard Rock Hotels and Pepsi Co.
Justin started JourneyEngine Inc in 2018 to help B2B companies, service providers and marketing agencies hack growth and scale their business through data-driven, respect-based marketing. He’s a constant student of consumer behavior and a believer that the best marketers use the left brain to sharpen the right brain, and combine old school advertising strategy with leading-edge best practices, tools and processes.
This 10-week course will teach you how to use large datasets to make critical decisions.