Julie Thorne Engels

Julie Thorne Engels is a lifelong visionary, strategist and entrepreneur with a passion for employing creativity to drive business and social change. As the CEO of TRIBEMINT, Julie is merging her talents to build a new agency experience that truly believes in the power of creating “tribes” around lifestyle brands in order for them to thrive.

Before starting TRIBEMINT, Julie founded Bettyvision, an online vision board platform empowering women to visualize their dreams and make them a reality with community support. It was through the insights gained from this tech start-up’s Millennial user-base that her team, to include Lindsey Heisser, saw a greater opportunity to help brands build communities through shared vision, culture and engagement.

Julie has a proven track record of bringing creative projects from ideation to execution in a multitude of platforms. In her last tenure agency position, Julie was the SVP, Creative and Strategy at The Regan Group a marketing agency that specializes in consumer activation strategies with measurable results. Some of the following are loyal clients: ABC Family, ABC Entertainment, FX Networks, California Pizza Kitchen, Anthem WellPoint, USA Network, 8th Continent Soymilk, Brookside Foods, Sun-Maid, AYSO, and Katalyst/Nikon, to just name a few.