Jules Miller

Founder, The Nue Co.

New York City

London native Jules Miller was no stranger to supplements when she founded The Nue Co. Having grown up with a doctor for a grandfather who specialized in the study of Vitamin B12, she knew the basics. It was only after she personally turned to supplements as a means to combat IBS, however, that she started to see the problems within the industry.

She left her job as a marketing executive to take on the supplement industry, developing products that utilized scientific research, clinically tested and clean ingredients, and the best practices from alternative medicines like Ayurveda. By the time the brand launched in 2017, Jules had become a pioneer, redefining the entire category by creating products like Debloat Food + Prebiotic, which has consistently sold-out year after year and which many customers have called "life-changing."

With features in magazines like Vogue, Allure, GQ, The Cut, and Byrdie, and awards from Into The Gloss, GQ Grooming Awards, and MindBodyGreen, it was clear that Jules had touched upon an inherent need. "Our mission is to make a profound difference in our customers’ lives," says Jules. "If you buy a product from The Nue Co., you should feel it working. So much so that you come back month after month." The brand prides itself on its approach to efficacy, which is best represented by their repeat purchase rate (which currently sits at 65% compared to an industry average of 10-40%).

When she’s not at work redefining the supplement category and taking on the wellness industry, Jules advocates for mental health awareness, gender agnostic brands, and sustainability. Jules splits her time between New York and London with her husband, Charlie, and their beloved French bulldog, Lola.