Josh manages global paid acquisition and analytics at HubSpot, responsible for over $5M in annual budget while also owning reporting and analytics for HubSpot's paid acquisition efforts. With over 6 years managing paid campaigns and analytics at agencies and in-house, Josh loves finding creative ways to leverage data from 1st and 3rd party sources to gain deeper insight into campaign performance and maximize return on investment. Outside of HubSpot, you'll find him up in Maine or out west skiing when its cold, and running around Boston training for his next race when its warm.
Becoming a Data-Driven Marketer
Being data-driven is more than just looking at reporting sources and pulling off stats and numbers. In this talk, get the tips and approach to digital marketing from a data angle.