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In high school José pictured a future filled with express shuttles to the moon and Nike self-lacing shoes. Only one of those things happened, but nearly every other technology that filled the void since became his livelihood.
After two decades shaping the Internet as a developer, interface designer and studio partner, José is now Co-founder and Creative Director at Bff. If nothing else, failing his way up through three businesses means great stories about starting ventures, merging them, fighting with partners, finding new ones and starting yet again, always thinking "I’ll get it right this time".
He's still convinced he’ll make it to the moon before his time is up.
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