Jordan D Nalpon

Data Analyst, AMPD Research

Singapore

Jordan is a data analyst at AMPD Research, a market research company based in Singapore with clients including but not limited to Disney, Warner Media, Amazon and Viu.

With a wealth of experience spanning over 10 years in the film industry, Jordan has gained valuable insights into the complexities of film production and the dynamics between different stakeholders. His last major film project was a TV series titled, "She’s A Terrorist and I Love Her" which won multiple awards.

During his time in the film industry, Jordan noticed a significant gap between film production, executive decision-making, and the ultimate viewing outcomes for audiences. This disconnect inspired him to explore the world of data analysis, seeking to bridge the divide by leveraging data-driven insights to inform strategic decision-making in the entertainment industry.

Jordan's unique blend of industry experience and analytical skills allows him to bring a fresh perspective to the table. In his current role at AMPD Research, Jordan applies his expertise to extract meaningful patterns and trends from large sets of data. Through rigorous data analysis, Jordan helps identify audience preferences, viewing behaviours, and emerging trends, empowering industry professionals to make informed decisions that resonate with viewers.