Jonathan Li Photo

Jonathan Li

Creative Director, Craft by Design

Hong Kong

Jonathan is originally from Toronto, Canada. Starting with colouring books and tracing cartoon characters, his perception on what creativity meant ultimately changed with the boom of the Internet.

As a graduate from the Ontario College of Arts and Design (OCAD), he started his career as a Junior Designer. Starting from the basics of developing and executing layout concepts, he has now moved on to a more strategic approach; using emotive concepts to connect with his audience. His most recent efforts can be seen on brands such as Park n Shop, Marionnaud in Europe, and Nescafé to name a few.

Currently, Jonathan lives in Hong Kong and is an EDM fanatic. He is currently consulting at WOOX Innovations; working on the development of their new brand identity.

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