Business
Building a Brand Story
Experts from The New York Times’s T Brand Studio share insights on how content can be used to build influential brand stories.
Jonathan Friedlander
CIG Education Group and BrandEd, Vice President, Marketing
New York City
Jonathan Friedlander is Vice President of Marketing for CIG Education Group and BrandEd. In his current role, he oversees marketing for nytEducation, The School of The New York Times, Sotheby’s Institute of Art and The Center for Management in the Creative Industries in Los Angeles. He has lectured on art history, photography and marketing and has a passion for theater and painting. Jonathan was previously Director of Marketing and PR for B&B Italia USA and Director of Benrubi Gallery in New York City. He has an M.A. from The University of Chicago and an M.B.A. from NYU Stern.
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