Business
Business for Impact: Unsafe Thinking Workshop
Business for Impact is a panel series industry experts examine how businesses can make positive social impacts through new business models, design, and technology.
Jonah Sachs
Co-Founder and Chief Storytelling Officer, Free Range
San Francisco
Jonah is an internationally recognized storyteller, author, marketer, designer and entrepreneur. For the past 16 years, under Jonah’s leadership, Free Range Studios has brought key social issues to the attention of millions of people with renowned viral videos like The Meatrix and The Story of Stuff. The company has also delivered major brand storytelling and design projects for Autodesk, Microsoft, Greenpeace and the American Civil Liberties Union. Jonah’s best-selling book, Winning the Story Wars (2012, Harvard Business Review Press) draws on case studies from his own body of work, as well as some of the most successful brands of all time, to show how values-driven stories are not only revolutionizing marketing, but represent humanity’s greatest hope for the future. It was named one of the American Marketing Association's top marketing books of 2013. He is currently working on his second book, Unsafe Thinking, due out by early 2018.
Upcoming Courses
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