Jon Burk is the Director Content Marketing and Digital Strategy for Al Roker Entertainment/Roker Media. Jon joined Al Roker’s production team in 2012 adding the digital and social broadcasting elements to the slate of unscripted TV programs and branded content produced by Al Roker Entertainment. Jon was also a guiding force in the development of Roker Media, specializing in live streaming programming for a variety of social broadcasting platforms. Jon advises on programming and creative partnerships that utilize technology, data, and social-based platforms that continue to put Al Roker Entertainment and Roker Media at the forefront of content creation and broadcast. Based in Los Angeles, Jon also manages Al Roker’s personal online content and social media profiles, as well as marketing for Al’s charitable interests and side projects. Jon is an accomplished marketer, with over 20 years in the music industry, directing marketing strategies and global teams at Capitol Records, EMI Music, BMG, and independent music labels and distributors. Follow Jon on Twitter: @MrJonBurk and Instagram: @JonMBurk
SMCLA: Everything You Need To Know about Broadcasting Live
Come hear from a panel of video experts!