John Holdridge serves as vice president of Channel Plus at Fullscreen. A digital media veteran with 10 years of web, social, and video experience, he oversees the team that executes strategy and growth for the YouTube channels of Fortune 500 brand and media clients such as NBC, Turner Entertainment, 20th Century Fox, and GE. Prior to Fullscreen, he worked at Universal Music Group and Village Roadshow pictures.
Peer Pressure: Influencer Marketing 101
An in-depth look at the history, evolution and current state of influencer marketing that will help you build marketing strategies, vet potential influencers, or become one.