Passionate about content creation and the power of a perfectly written post, blog, press release, or caption, Jessi Ford is one of Atlanta's most experienced Public Relations and social media strategists. With a knack for communication, Jessi works well with business owners across a spectrum of industries, creating branding, marketing, and social campaigns tailored to fit a variety of demographics. Jessi believes that every business has a compelling story an she strives to successfully find a unique way to use today's modern social media and marketing platforms to tell it.
Social Media ROI: More Than Numbers
This panel will explore what different companies and brands find most valuable when evaluating the ROI of social media marketing.