Jess Marble is a Marketing Manager at Care@Work, a division of Care.com. This small but mighty B2B division within a well-known B2C company has limited resources and big goals. Jess has combined limited internal resources, a “pretty standard” budget, project management and a touch of creativity to create a year’s worth of content influenced by persona research, that is converting an average of 12 MQLs/week! Prior to Care.com, Jess was a Sr. Marketing Strategist at Zeta Interactive and Marketing Manager at e-Dialog where she was responsible for sales and marketing operations, content strategy and lead generation.
GA + Boston Content Present: Win Your Content Independence!
GA is joining forces with Boston Content to provide attendees the inspiration and ideas to be true content revolutionaries.