Kagan is a Professor at Columbia Business School, where he teaches graduate and executive education classes in Digital Marketing Strategy. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, will be published in 2017. Kagan has been a strategy consultant and corporate trainer in the digital media industry, where his clients include companies in content, services, and e-commerce, as well as traditional companies needing digital media expertise.
User Acquisition Marketing Bootcamp
Get an overview of key terminology, concepts, and approaches to more efficiently grow your userbase.
The Everyday Guide to Digital Marketing: Getting the Most from Search Marketing and Social Media
This livestream will help your business get the most from Search Marketing and Social Media without spending all of your time or budget.