Jennifer Beasley oversees Arrow’s groundbreaking global partnership with Indiegogo, one of the $24 billion tech company’s most high-profile initiatives. Beasley manages both the day-to-day Arrow-Indiegogo program roadmap, as well as its long-term strategic direction and ROI. Under her leadership, the program is supporting hundreds of innovative tech startups and entrepreneurs from all over the world along their path to market, and it’s also funneling a record number of business development opportunities to Arrow’s core businesses.
Beasley has also held senior global marketing roles within Arrow’s corporate communications department and digital group, where she led the operational execution and scaling of major corporate business-development and marketing initiatives that directly contributed to multi-million dollar revenue growth.
Prior to joining Arrow in 2014, Beasley managed a multi-channel social media and mobile engagement strategy for Sports Authority, where she pioneered innovative tactics to increase brand awareness and support the company’s e-commerce and customer service teams. She also led online community engagement and strategic content development and dissemination for both the Examiner.com and AOL.
Beasley started her career in Washington, DC doing public affairs work for the U.S. Department of Defense and CTIA, the U.S. wireless communications industry association. She received her B.A. in Communications from George Mason University in Virginia and is a member of the Colorado Business Marketing Association.
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