Jen Spencer

Vice President, Sales and Marketing, SmartBug Media

Phoenix

Jen Spencer is Vice President, Sales & Marketing for SmartBug Media®, a globally award-winning intelligent inbound® marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, web development, digital strategy, marketing automation, and public relations.

Prior to her role at SmartBug®, Jen was the VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

While serving as Director of Marketing at nettime solutions, acquired by Paychex in June 2014, Jen developed and executed an inbound lead generation and content marketing strategy while supporting a channel of referral, reseller, co-branded, and white-labeled partners. Through her role, the company saw a 103 percent increase in website traffic, a 415 percent increase in direct sales leads, and an 89 percent increase in revenue.

Whether she’s writing a blog, delivering a speech, interviewing clients or managing agency relationships, aligning with her audience is always at the forefront of her mind. Jen subscribes to the notion that "we’re all in this together," and great communication leads to great partnership.

Jen is a Founding Coach at SDR Nation, a community dedicated to supporting, training and enabling sales development professionals and has previously served as a sales mentor through Bravado’s mentorship program. Jen is a past Board Member of Girls in Tech - Phoenix, a local chapter of the global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.

If you get to know Jen, you'll discover she loves animals, technology, the arts, and really good Scotch. She's also the mother of twin teenage boys which means there's likely a lone dirty sock in every room of her house.