Jen’s experience spans across 4 disciplines (Consulting, Digital Marketing, Analytics, Social Media) and she has worked on a diverse mix of B2B and B2C Fortune 500 brands.
As digital marketing and social media lead for KPMG, she defines the role of digital for the firm by connecting the needs of KPMG across marketing, recruitment, employer branding and business development. She is finding ways to enable a social organization so that employees embrace digital channels for relationship building, social selling, and advocacy.
Prior to joining KPMG, she worked in Social@Ogilvy where she moved clients from a marketer to a publisher mindset where great stories come to life and meaningful conversations are built. She has developed varied social media programs and campaigns for clients like Singtel, Singapore Exchange (SGX), Prudential, IBM, American Express, Nestle and Coca Cola.
GA x NTUC: So You Want to Be a Digital Marketer
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