Marketing
Why Customer Service Is The Most Important Marketing Channel
In this session, you’ll get an overview of how you can learn form and empower your customer to turn them into your best marketing channel.
Jason Shugg
Chief Customer Officer, Luxury Escapes
Melbourne
A marketing and customer industry leader and regular commentator on customer experience, marketing trends and digital strategy, Jason Shugg is the CCO of eCommerce business Luxury Escapes. With over twenty years experience in the US, UK and key Asia-Pacific markets, Jason has category experience spanning industries including travel and tourism, sport, services, media and entertainment. Prior to Luxury Escapes, Jason was Head of Customer Strategy for Bupa where he helped to drive unique and scalable customer strategies leading to Bupa moving to number 1 market position in Australia. Having worked in a diverse range of industries, Jason has held Strategy and Marketing leadership roles for brands including Melbourne Racing Club, Lonely Planet, The Age and Sensis, with both agency and client-side experience.
Upcoming Courses
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